Liberty Mutual was honored with the most Best of Show awards and CNA with the most Awards of Excellence at the 2012 IMCA Showcase Awards, while Safeco, a Liberty Mutual Company, won the SAMMI award, the overall best of show, for its television ad series.
Now in its 54th year, the IMCA Showcase Awards recognize the most effective, innovative work from the best minds in insurance marketing and communications.
The 2012 Showcase Awards ceremony took place during one of the best-attended IMCA (Insurance Marketing and Communications Association) Annual Meetings in recent history, held from June 24-27 in Denver. The awards were presented to a range of insurance organizations in categories including advertising, sales promotion, multimedia campaigns and public relations.
Liberty Mutual won the most awards overall and the most Best of Show Awards, three of which honored their Community Investments campaign. The Hartford won across multiple categories and media, with five Best of Show awards, including one for their internal “2011 United Way Campaign.” Farmers Insurance won four Best of Show Awards, including one for their University of Farmers Facebook Page.
Five companies won two Best of Show awards including CNA, Jackson National, Ottersted Insurance, Hanover and The Co-operators.
Other winners of Best of Show awards were: AmWins, Allied World Assurance Co., AON Affinity, The Doctors Company, Great American Insurance Group, Indiana Farmers Mutual, Pharmacists Mutual and the Star Companies.
CNA took away seven Awards of Excellence, for multiple marketing, ad and social media campaigns, including their Facebook Holiday Food Drive. Liberty Mutual won four Awards of Excellence while Jackson National, Farmers and the Co-operators each won three Awards of Excellence.
Also honored with Awards of Excellence, were Iscential, AmWins, The Hartford, Main Street America Group, MAPFRE Insurance, PEMCO, Otterstedt Agency, Arrowhead General Insurance Agency, PIU, Tower Group Companies, Guardian Life, Westfield Insurance, John Hancock Life, Scottsdale, Liberty Mutual Life, OneAmerica, Commercial Alliance Insurance Co., Nationwide Financial, EMC, American Modern Insurance Group, Zurich, Allied World Insurance, AAMGA and Vertibrands for Brownyard Group.
The Insurance Marketing and Communications Association (www.imcanet.com) is an international organization of insurance communications professionals specializing in marketing, communications, advertising, sales promotion, public relations and media relations. The oldest insurance marketing and communications association in North America, it began as the Insurance Advertising Conference (IAC) in 1923 and was renamed in 1984 to better depict the evolving roles of insurance communicators. IMCA’s purpose is to promote excellence in insurance marketing and communications, improve the professional skills of members, foster the sharing of ideas and experiences among members and promote a positive image of the insurance industry.