The Insurance Marketing and Communications Association (IMCA) today announced Gloria Grove as its new executive director. As IMCA's executive director, Grove will provide management and leadership services for the 90-year-old association, including board and executive committee development, conference planning, member and committee communication and database management.IMCA also contracted Grove's firm, The Harrington Company, to manage its day-to-day association operations. As an accredited association management company, Harrington will provide a solid infrastructure to support Grove and IMCA's initiatives, according to IMCA Board President Rob Martin.
"We look forward to Gloria and The Harrington Company working with our board of directors on many new initiatives to improve our operating efficiency and, most importantly, our member value," Martin said. "This is an exciting time for IMCA, following our most successful Annual Conference in years, an association rebranding and launch of a new web site with improved functionality and member tools."
Grove has nearly 15 years of association management experience, including serving as the executive director of the American Institute of Professional Association Group Insurance Administrators (AIPAGIA) and the Minnesota Chapter, American Marketing Association (MN AMA).
Grove can be reached at 952-928-4644. The new IMCA office mailing address is 4248 Park Glen Road, Minneapolis, MN 55416.
About IMCA
The Insurance Marketing and Communications Association (www.imcanet.com) is an international organization of insurance communications professionals specializing in marketing, communications, advertising, sales promotion, public relations and media relations. The oldest insurance marketing and communications association in North America, it began as the Insurance Advertising Conference (IAC) in 1923 and was renamed in 1984 to better depict the evolving roles of insurance communicators. IMCA's purpose is to promote excellence in insurance marketing and communications, improve the professional skills of members, foster the sharing of ideas and experiences among members and promote a positive image of the insurance industry.