Posted on 27 Sep 2010
The Hartford Financial Services Group, Inc. announced today that Karen C. Tripp has joined the company as executive vice president, Marketing and Communications. Tripp will report to the company's chairman, president and chief executive officer, Liam E. McGee, and will oversee brand management and advertising, executive and employee communications, media relations and philanthropic activities.
"Unlocking the full power of The Hartford brand is a critical element of the company's go-forward strategy," said McGee. "Karen has an extensive background in developing marketing and communications programs that align the brand to business strategy and tie it to the unique needs of customers. Her experience will be a tremendous asset as we continue to focus on customers and drive a more consistent, disciplined approach to branding throughout all touch points."
Tripp has more than 20 years of marketing and communications experience, and recently served as vice president of Corporate Communications for L-3 Communications. Prior to that, she was general manager of Global Communications for General Electric's Infrastructure business, a position she held from 2002 to 2007. Tripp also served as vice president of Corporate Communications for Rockwell Collins from 1997 to 2002.
Tripp earned a bachelor's degree in business administration from the University of North Dakota. She is a licensed pilot and flight instructor. She will be relocating to the Hartford area from Cincinnati, where she served on the boards of the Fine Arts Fund and the American Red Cross.