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Internet Buzz Predicting Super Bowl Winner, Who's Your Pick?

Source: Mashable

Posted on 04 Feb 2011

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Mashable is reporting that this Sunday's game, according to the buzz online, will put a big smile on the faces of Green Bay fans. Over the last four years, trends in Internet chatter have correctly predicted the winner of the Super Bowl, so if the correlation is to continue, Green Bay will be getting the trophy.

The Super Bowl team discussed most during the month of January ended up taking home the Vince Lombardi trophy every year since 2008, according to data collected by social media analysis company Infegy.

When the Pittsburgh Steelers played against the Arizona Cardinals in 2009, for example, the Steelers were mentioned in Super Bowl conversations 48% more frequently than their opponent. Infegy did not collect data before 2008.

“I don’t think more buzz means more wins, it just seems likely that people would be talking more about the team that they believe likely to be the victor,” Infegy CEO Justin Graves says. “People predicting winners in their own conversations in forums on Fantasy football leagues, things like that.”

The gap between online discussion of the Packers and the Steelers is smaller than between any two Super Bowl teams the company has analyzed. In Super Bowl discussions, Green Bay was mentioned 12.28% of the time. Pittsburgh was mentioned 12.02% of the time.