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American Integrity Insurance Company Responds to Market Demand for Home Insurance Options

Source: Market Watch

Posted on 20 Jul 2010

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American Integrity Insurance Company announced today its launch of a new residential property insurance product which responds to demands for affordable property insurance options in today's economic climate. As a means to create more affordable policy options, marketplace demand has increased for a policy to cover basic major perils. American Integrity's Dwelling Policy (DP-1) provides a solution for this need by providing a no-frills policy to insure for catastrophic or large loss events.

Bob Ritchie, American Integrity's CEO and President said, "We have expanded our product line because we recognize the economic challenges of our customers. Florida homeowners have a variety of needs in the current marketplace, and we want to give them viable choices. We have always told Floridians and our customers we are here to stay. Part of that promise involves listening to customers as their needs evolve, and responding with productive ideas to help them find solutions."

Features of American Integrity's DP-1 include coverage for a home or condominium and can be occupied by the owner or another party. This product is particularly well-suited for seasonal residents who live in Florida part-time. Currently, the market for a DP-1 policy is limited which has forced coverage to be placed with Citizens, the state run insurer of last resort. American Integrity's policy offers more coverage options than its marketplace competitors and is attractively priced throughout the state. American Integrity reports its call volume has significantly increased with requests for this type of product which underscores that the need is growing, and customers are seeking affordable home insurance alternatives.

Richard Parniawski, a St.Petersburg homeowner said, "I just want the basics covered -- so I can sleep at night. Just give me coverage in case there is a hurricane, a fire, or lightning hits the house. That's all the peace of mind I need." American Integrity's basic dwelling policy is sold through independent agents throughout Florida. To find an agent, a homeowner may call American Integrity's marketing department at 813-880-7000.

About American Integrity Insurance Company:

American Integrity insures over 90,000 Floridians including manufactured homes. It carries an A rating from Demotech. Additionally, American Integrity's reinsurance program is financially strong in that no reinsurer is rated less than A-(excellent) by A.M. Best Company. The company has more than $25 million in surplus. To learn more, please visit: