Meet our programbusiness.com leaders.
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We're insurance veterans, digital marketing visionaries, SEO and social media experts.
With more than 35 years in the Property/Casualty insurance industry under his belt, Larry Neilson co-founded ProgramBusiness.com in 1999 to strengthen the partnership between independent agents and carriers, MGAs/MGUs, wholesalers and program administrators with an on-line robust platform that facilitates coverage search, program accessibility and placement of program business.
Larry first began providing insurance agents, carriers, MGAs/MGUs, wholesalers, and program administrators with services to effectively market their brands, products and services with Neilson Marketing Services, which was established in 1988. Neilson Marketing set the standard in P/C outbound insurance telemarketing and today continues to be the leading source for B2B insurance data and lead generation. Over the years, Neilson Marketing has continued to deliver the latest in sales and marketing, data development, digital strategies, SEO, email marketing, and social media marketin g to both retail and wholesale entities in the industry with its Agency Tsunami division. Agency Tsunami provides firms with SEO, monetized websites, social media marketing, email marketing and drip marketing campaigns, and much more.
Larry is also a frequent speaker on digital marketing at many trade and marketing associations and insurance company seminars, conferences, and conventions. He also provides valuable insurance marketing information through his blog at http://www.larryneilson.com/.
Co-founder of Neilson Marketing Services and ProgramBusiness.com, Jeff Neilson has nearly 30 years of experience in the insurance industry putting his expertise to work for P/C agencies, MGAs/MGUs, wholesalers, S&L brokers, and program administrators nationwide. With Neilson Marketing, he has implemented the gold standard in insurance telemarketing for more than 5,000+ agencies, brokerages, and companies across North America with customized, targeted lists, qualified leads, appointment-setting, relationship marketing programs, response tracking and analysis, and sales center consulting.
Jeff’s responsibilities as president of ProgramBusiness.com include overseeing the optimization of the online platform to enhance the already widely successful virtual wholesaler/MGA/S&L broker Storefronts for maximum lead generation, conversion and submissions.
LaTivia brings her social media marketing experience to ProgramBusiness.com to boost our clients’ email marketing strategies and advance results with a coordinated social media strategy. She is also responsible for setting up and optimizing Storefronts to help MGAs/MGUs, Wholesalers, Program Administrators, and Vendors expand their footprint with retail agents and launch new programs and products. LaTivia advises clients on digital presence, visuals, and content to improve their targeted lead generation, and provides them with KPIs to measure campaign results.
LaTivia likes people-oriented and diagnostic roles. Enjoys exchanging information and providing a service. In her approach, she will involve and encourage others and is sensitive to their interests. Her strength is leading, discussing organizational issues, reframing ideas to smooth over any misunderstanding, and coordinates activities. Her ability to keep in touch promote mutual causes, coaching, and teaching to get things done is an asset our clients enjoy.
LaTivia holds a B.S. degree in Psychology from Georgia State University.
Annie George is responsible for ProgramBusiness.com’s Daily NewsFlash publication, which delivers the latest in international, national and regional insurance news; industry reports; new carrier, MGA, program administrator coverage and niche market announcements and personnel hires; among other relevant issues to nearly 60,000 subscribers. She is also responsible for conducting insightful interview features with ProgramBusiness.com’s Storefronts, which include MGAs, wholesalers, program administrators and insurance vendors.
Annie also produces the marketing and communication content for ProgramBusiness.com, Neilson Marketing Services, and Agency Tsunami. She has managed the development and content production for the launch of more than 150 websites since 2010.
She has 30 years of insurance industry and marketing experience and holds several Certificates in Internet Marketing, SEO and Social Media Marketing from the University of San Francisco and UCLA, in addition to her B.A. in English Literature and Journalism.
