Digital marketing team expands to meet insurance industry needs
Neilson Marketing Services, the premiere insurance marketing firm for three decades, has enhanced its marketing team with three new hires to continue to deliver best-in-class digital products and services to the industry. Mary Alvarez, Email Strategist; LaTivia Stowe, Social Media Strategist; and Colin Hartman, Sales Account Executive, recently joined Neilson Marketing and sister company ProgramBusiness.com to help execute strategies and tactics to drive agency, MGA, wholesale, and program administration growth.
“This is a time when businesses need insurance professionals more than ever,” said CEO Larry Neilson, “to help clients amid a continued hardening market that’s been further compounded by a pandemic. Communication, education and transparency are necessary to help businesses and individuals navigate today’s challenging and unprecedented times. We have a robust omni-channel approach that leverages digital platforms combined with outbound calling that keeps our customers front and center and delivers results. We have expanded our talented team to meet today’s demand to help the insurance industry effectively communicate with clients, gain new customers and continue to grow profitability.”
With more than 15-plus years of experience in email marketing deliverability, digital ad campaign creation and management, A/B testing and strategies, Mary’s expertise helps clients drive web traffic and generate paid and organic leads in their targeted geographic areas and niche markets. Throughout her career, she has generated thousands of leads and millions of dollars in revenue for clients.
LaTivia brings her social media marketing experience to ProgramBusiness.com to boost our clients’ email marketing strategies and advance results with a coordinated social strategy. She is also responsible for setting up and optimizing Storefronts to help MGAs, wholesalers and program administrators expand their footprint with retail agents.
Colin, with his background in financial services sales, is working with Neilson Marketing’s clients to identify their needs to help develop a long-term, turnkey strategy that includes our digital marketing services (custom websites, SEO, social media, Adwords, Google My Business, local optimization), ProgramBusiness.com, outbound telemarketing, and agency data for target marketing.
About Neilson Marketing Services & ProgramBusiness
Neilson Marketing Services has been providing the insurance industry with marketing services for 30-plus years. Our best-in-class, advanced products help support agents, MGAs, wholesalers, program administrators, and carriers in their goals to target specific markets and coverage lines. Our Agency Tsunami service is an integrated digital platform that provides responsive, optimized website and development, content marketing, SEO, and social media marketing for brand awareness and expansion, lead generation, enhanced customer relationships, and organic growth. ProgramBusiness.com helps independent insurance agents find and gain access to the markets they needed for hard-to-place, unusual risks in the E&S and program business space. Carriers, MGAs, wholesalers and program administrators connect with our robust agency database to announce new products, expand their reach with a new program, and appoint new agencies.