We wanted to make a quest that was fun and rewarding, but didn't jeopardize the integrity of the experience for the user," said Chris Scott, Progressive's emerging media manager. "It will play like other quests in the game, but will be unique in that quest instructions will be given by Flo, Progressive's quirky Superstore employee."
"The Sims Social on Facebook provides Progressive(R) Insurance with the perfect platform to connect with a highly engaged audience," said Dave Madden, Senior Vice President of Global Media Solutions at Electronic Arts. "By incorporating a uniquely branded quest within The Sims Social, we're able to reward our players with relevant content that enhances their gameplay thanks to Progressive(R) Insurance."
Similar to other quests in The Sims Social, users will be given a series of in-game tasks to complete. When the quest is finished, players will be rewarded with a sparkly Progressive-themed unicorn. As an added incentive for completing the quest, users who display the unicorn in their home will receive daily benefits for a limited time.
The Sims Social integration marks the latest online digital adventure created by Progressive. The insurance company has previous experience in the online gaming space, producing games like Route-Rageous and Superstore Shuffle.
To play the Progressive quest in The Sims Social now, visit http://apps.facebook.com/thesimssocial/ . For more information about The Sims Social visit www.TheSimsSocial.com.