Larry Neilson, CEO of Neilson Marketing Services, the premiere insurance marketing firm, is the keynote speaker at the Nexsure User Group Meeting on Wednesday, March 7 at the Doubletree Hotel Anaheim in Orange, California. The meeting takes March 7-9.
Mr. Neilson will be speaking on how technology is shifting the way insurance is being marketed and purchased, enabling consumers – both personal lines and business – to search for and select insurance agencies and coverage solutions on-line.
“We’ve seen in the last few years a paradigm shift in the way personal lines insurance is marketed and sold,” said Mr. Neilson. “Eighty-five percent of consumers search on-line before making a decision as to which agent or direct writer to go with. It’s critical that independent insurance agencies capitalize on what’s taking place so that they don’t lose additional market share to folks like GEICO and Allstate (E-surance). What’s more, there are companies employing Internet marketing strategies for commercial lines, particularly for smaller accounts – using search engine optimization and social media to capture leads and provide preliminary quotes. Even larger commercial prospects are finding their way to progressive agencies using SEO, social media marketing, and other technology."
Neilson Marketing Services has been at the forefront of insurance marketing for 24 years. The company set the gold standard and Best Practices in insurance telemarketing and database marketing, delivering growth-building and profit-making results to many of the industry’s top independent agencies, brokerages, and carriers in the country. In 2010, Neilson Marketing launched Agency Tsunami, an Internet Marketing system for attracting, closing, and building stronger relationships with customers and prospects. The system includes SEO, Website Design and Development and Social Media Optimization and Management, Automated Lead Conversion and Client Nurturing System; Statistical Reports; Training and Support, and more.