The Target Markets Program Administrators Association (TMPAA) announced at their Mid Year Meeting in Baltimore that 20 entries were received for the third annual marketing campaign competition. TMPAA's co-sponsor, the Insurance Marketing & Communications Association (IMCA), has sponsored its own marketing and communications "Showcase Awards" for 55 years. IMCA provided a panel of independent judges that reviewed all TMPAA member entries for both creative design and marketplace impact.The winning member agencies were Venture Insurance Programs from West Chester, PA, K&B Underwriters from Reston, VA and MiniCo Insurance Agency from Phoenix, AZ. Venture's entry was for its "Suite Life" campaign in support of its hospitality program. K&B Underwriters' entry featured its multi-media campaign in support of its "DigniCARE" senior living facilities program. And MiniCo's entry was the launch of its new "Family of Products" campaign featuring a branded icon supporting four of its specialty insurance programs. All three Award of Excellence winners supported their entries with impressive marketplace metrics that achieved desired upfront marketing objectives.
David Springer, TMPAA President, presented the winning award plaques at the recent Mid Year Meeting. The semi-annual association meeting attracted 600 agency, carrier and vendor members. Springer commented, "The TMPAA was thrilled to continue the creative competition in partnership with IMCA. We hope to have even more entries in 2014."
Additionally, Springer announced that two other member agencies were named runners up in this year's competition - GMI Insurance from Valley Forge, PA and Willis Programs of Portsmouth, NH.
The Association's recent Mid Year Meeting was held in Baltimore, MD, May 6-9. Complete details of this event are now on the TMPAA website. The 13th Annual TMPAA Summit is scheduled for October 21-23 in Scottsdale, AZ.