The Insurance Marketing and Communications Association announced today that Rob Martin of The Co-operators has been elected as president of the board of directors for 2012-13. The 2012-13 officers and board of directors also was announced.
A producer of multiple award-winning programs, Martin is director of marketing strategy & brand management at The Co-operators, based in Guelph, Ontario, Canada, and previously served as IMCA’s executive vice president. Martin has 26 years of marketing experience, 21 of which have involved the insurance industry.
John Coombe, vice president of corporate communications at Liberty Mutual, accepted the position as executive vice president of the board. Coombe also chairs the sponsorship committee for IMCA.
The board officers of IMCA are as follows:
• Executive Vice President: John Coombe, Liberty Mutual
• Vice President: Gary Kimball, Kimball Communications
• Vice President: Tom Wetzel, Wetzel and Associates
• Treasurer: Mark Friedlander, The Main Street America Group
• Immediate Past President: Linda Collins, Arthur J. Gallagher & Co.
• Past Presidents at Large: Rich Look, Vertibrands; Reg Pierce, Target Markets
Additional board members for 2012-13 include Randy Clinger, Swiss Re; Steve Ryan, XL Group; Emily Hathcoat, CNA; Anna Hargis, Shelter Insurance; Natalia Mischenko, Zurich North America; Tom Pytel, CAMCO Mutual Insurance and Tara Russell, Chartis US.
The Insurance Marketing and Communications Association (www.imcanet.com) is an international organization of insurance communications professionals specializing in marketing, communications, advertising, sales promotion, public relations and media relations. The oldest insurance marketing and communications association in North America, it began as the Insurance Advertising Conference (IAC) in 1923 and was renamed in 1984 to better depict the evolving roles of insurance communicators. IMCA’s purpose is to promote excellence in insurance marketing and communications, improve the professional skills of members, foster the sharing of ideas and experiences among members and
promote a positive image of the insurance industry.