Brand Camp is a hands-on insurance marketing conference designed specifically for carriers, agents and brokers, wholesalers, industry trade associations and technology service providers. Brand Camp 2012 will be hosted May 7-9 in Boulder, Colorado, and registration information is available at Aartrijk.com/brand-camp.
"Maureen's conviction was that independent insurance agents and brokers could individually and collectively build their business for long-term success using a range of branding tools -- just like the big competitors with deep pockets," said Aartrijk CEO Peter van Aartrijk.
Wall Bentley was executive vice president, brand strategy of Aartrijk when she died last July 9 after a recurrence of cancer. Prior to joining Aartrijk, Wall Bentley held communications and branding roles at the Independent Insurance Agents & Brokers of America (Big 'I'), where she was publisher of Independent Agent magazine. She led the research, development and introduction of the Trusted Choice® consumer brand.
Aartrijk is accepting nominations for the scholarship; contact information for young agents can be sent to Rick Morgan, Brand Camp program chair, at rick@Aartrijk.com.
About Aartrijk:
Aartrijk is a boutique branding firm serving insurance and financial services firms and member organizations. Aartrijk's highly experienced team offers business-to-business and business-to-consumer insurance marketing; brand auditing; brand identity development; web positioning and social networking content and strategy; insurance trade advertising, marketing communications and public relations; publishing and editorial; and customer and marketing channel research.