American International Group, Inc. announced the launch of an advertising campaign thanking America for its support during the global financial crisis, as well as highlighting AIG's recovery, commitment to the communities it serves, and the full repayment of U.S. government support, plus a combined positive return of over $22 billion.
"We thank America for allowing us to insure a brighter future and to bring on tomorrow."
The campaign, titled "Thank You America," debuted on Tuesday, January 1, 2013, and features employees from around the United States telling AIG's story and sharing their pride in the company. The ads also show how AIG helps American communities rebuild - acting as the lead insurer at the new World Trade Center, helping Joplin, Missouri, come back from a devastating tornado in 2011, and assisting the East Coast as it recovers from Hurricane Sandy.
"We at AIG are proud of not only our work to rebuild the company, but also the work we do every day to help guarantee that customers and communities are prepared for the opportunities and challenges ahead - work we never stopped doing, even during the depths of the financial crisis," said AIG President and Chief Executive Officer Robert H. Benmosche. "We thank America for allowing us to insure a brighter future and to bring on tomorrow."
The new campaign will run for two weeks, and will include broadcast, online, and print placements. Television ads will run on high impact programming: sporting events, including NCAA Football Bowl Championship Series© games and NFL playoff games; national morning shows including The Today Show and Good Morning America; and primetime television, including The Golden Globes, 60 Minutes, and Dateline. Print ads will appear in upcoming issues of major publications, including The Economist, The Financial Times, The Houston Chronicle, The Los Angeles Times, The New York Times, USAToday, The Wall Street Journal, and major trade journals. Online ads buys include a masthead and mobile roadblock on YouTube, and homepage takeovers of nytimes.com, MSN.com, WSJ.com and Yahoo!. The campaign will also be promoted on social media and can be seen on AIG's YouTube channel (www.youtube.com/aig). Visitors to the channel are encouraged to subscribe so they can follow AIG's story and learn how the company helps customers around the world.
Creative and media are handled by PARTNERS+simons agency in Boston, Massachusetts. The spots were produced by Directorz and directed by Jeff Bednarz.
Since September 2008, America committed a total of $182.3 billion in connection with stabilizing AIG during the financial crisis. Since then, through asset sales and other actions by AIG, the Federal Reserve, and the U.S. Department of the Treasury, America recovered that $182.3 billion, plus a combined positive return of $22.7 billion - for a sum total of $205 billion. On December 14, 2012, Treasury announced it had sold its last remaining shares of AIG Common Stock for proceeds of approximately $7.6 billion, marking the full resolution of America's financial support of AIG.
American International Group, Inc. (AIG) is a leading international insurance organization serving customers in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property-casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.
AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at www.aig.com. All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all jurisdictions, and coverage is subject to actual policy language. Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.