He will be succeeding Pierre Goad who has decided to pursue another opportunity outside the company.?
In his new role, Mr. Serna will be responsible for Zurich’s communications function reporting to Chief Executive Officer Martin Senn. Mr. Serna joined Zurich in 2006 as Head of Media Relations. Prior to joining Zurich, he worked for over 12 years as correspondent and business editor at the Swiss daily newspaper Neue Zürcher Zeitung.
Mr. Serna holds a Ph.D. and master’s degree in economics from the University of Zurich.