Posted on 24 Mar 2011
Building on its 16-year commitment to U.S. Paralympic athletes, The Hartford Financial Services Group, Inc., has launched Achieve Without Limits, a multi-year campaign that champions these athletes and their dedication to achieve. The campaign kickoff includes new television spots, digital advertising and a social media-driven donation, with ongoing community events and a consumer contest launching later this year.
"We are proud to be a founding partner of U.S. Paralympics," said Karen Tripp, executive vice president, marketing and communications. "The Paralympians embody the energy, confidence, and optimism at the very heart of achievement. At The Hartford, we recognize our customers' remarkable drive to achieve and focus our passion on serving them as they reach their goals. Achieve Without Limits celebrates the human spirit as these athletes continue the journey toward the London 2012 Paralympic Games."
New Television Ads
Purple Heart recipient and U.S. Paralympian Melissa Stockwell (swimming) recalls the freedom she felt the first time she returned to the pool after losing her leg in combat. U.S. Paralympics National Team cyclist Sam Kavanagh explains how the loss of his leg in an avalanche could have been his reason to quit, but became his reason to excel. These moments, shared through new television ads and on Facebook by The Hartford, define when Stockwell and Kavanagh overcame adversity to achieve success.
Janusz Kaminski, a two-time Academy Award® winner for his cinematography on "Saving Private Ryan" and "Schindler's List," directed the commercials with Stockwell, a U.S. Army veteran who competed in the Beijing 2008 Paralympic Games, and Kavanagh, a national cycling champion. The commercials will run during the NCAA® March Madness tournament from March 13 to April 4 on CBS, TBS, TNT and truTV. The Hartford is an Official Corporate Partner of the NCAA.®
This campaign also marks the debut of The Hartford's newly enhanced Facebook page and a new Twitter account called @HartfordAchieve showcasing Paralympic athletes. The Hartford pledges to donate $1 to U.S. Paralympics for every "Like" or "Share" that the Facebook page receives.*
*The Hartford will donate up to $500,000 to support U.S. Paralympics as part of the Achieve Without Limits program.