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NMSDATA Unveils New Name: Neilson Marketing Services; New Website

Posted on 02 Aug 2010

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Insurance marketing firm and industry pioneer NMSDATA is pleased to announce today that it has officially changed its name to Neilson Marketing Services and established a new look and brand for the company.

"Rebranding to Neilson Marketing Services makes complete sense," says CEO Larry Neilson. "It allows us to better reflect who we are and our focus on real-world insurance marketing programs and products." Since 1988, the company has been providing insurance telemarketing, intelligent list/data purchasing, market research, and other innovative programs and services to independent agents and brokers, carriers, wholesalers, and MGAs/MGUs.

As part of its rebranding, Neilson Marketing Services has redesigned and launched a new website ( “We've put a new face on our interface and streamlined the site to make it faster, easier, more intuitive,” says Mr. Neilson.

The website also includes new content, including a blog by Larry Neilson – a common-sense dialog between the insurance industry and him and visiting trusted associates. Example topics will include: The validity and effectiveness of new web 2.0 tools for marketing your agency online. Is there a “right way” to cash in on today’s marketplace? How do you sell products when your customers are locking up their wallets?

Additionally, easy access to daily industry news and to’s (Neilson Marketing Services’ sister company) bi-weekly online insurance newsletter is available with the new website.

At the Forefront of Insurance Marketing

Neilson Marketing Services (the former NMSDATA) has been delivering growth-building, profit-making results to many of the industry's top independent agencies, brokerages, and carriers over the last 22 years. Founders Larry and Jeff Neilson, pioneers in insurance telemarketing, continue to develop break-through, game-changing services that reflect consumer shifts, what's happening in the insurance environment, and marketing innovations.

To find out more about Neilson Marketing Services and its services, please visit its new website at: and contact: Mike Neilson at 800.736.9741, ext. 3056, or email: