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Former Aon Senior VP, Power Broker Builds New Firm


Posted on 01 Sep 2010

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Hugo R. Sibrian, a former senior vice president at brokerage firm Aon Corporation, has set up a new firm called Benefits & Risk Solutions (BRS). BRS provides consulting and broker services that maximize clients' human capital investments and mitigate risk.

Sibrian, CEO/President, is responsible for executing national service strategies across all industries. His mandate is to deliver optimal solutions and strategies that are tailored to the specific needs of clients while still being cost effective. "Clients looking for value, superior service and personal attention will come to BRS," stated Sibrian.

Sibrian has spent over 21 years in the insurance business and is a well-known and respected figure in the industry.

"It is the right time to build a firm that puts clients' needs and attention as its top priority," shared Sibrian. "BRS will focus intently on its clients' needs, which will drive all aspects of its stewardship of client interests, as well as the company's own operations. Clients will know and feel that BRS is a direct extension of their human capital and risk mitigation departments."

At a time when employers are struggling with both huge cost increases as well as the impact of healthcare reform, BRS is ready to bridge the gap and help by delivering distinct and timely client-specific strategies."BRS will be a nimble and powerful client advocate in the future of our business," stated Sibrian."While BRS will work closely with all insurance carrier and administrator partners, the focus will be on our clients."

Sibrian has conducted a business model at BRS that more effectively aligns the company's interests with those of its clients which in turn enhances its ability to deliver superior service.

At BRS, Sibrian will provide clients access to an extremely experienced and talented team with expertise in all aspects of benefits consulting and risk management strategies, including: high-level carrier negotiations, healthcare funding alternatives, wellness programs, total rewards, communications, M&A and underwriting. BRS will provide the highest quality human capital consulting and risk management services, and deliver it with exemplary customer service.

"Delivering world-class, measurable value to clients in a very local way will set BRS apart from the competition," stated BRS CEO/President.


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