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EXCLUSIVE: ProgramBusiness Speaks with Bestselling Author Seth Godin

Posted on 06 Apr 2010

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We recently spoke with Seth Godin, bestselling author and marketing guru, about his latest book: "LINCHPIN, Are You Indispensable?" Godin is the author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published.

Additionally, he is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His latest book "LINCHPIN" hit the top ten on Amazon the first day it was released and is New York Times bestseller.

Godin says that we are all artists with the ability to make a difference and stand for something. What stops us from doing so are years of being programmed to do things a certain way, taking instructions without question -- from our years in school to the culture fostered in corporate America. But this isn’t working anymore; the system is broken, according to Godin. Average is over. And if we can find passion in what we do, “bring our whole self to work,” if we can begin to see things differently, including the way we give, the way we make a living, we will begin to make a difference…in the lives of others as well as are own. He talks about “training ourselves to matter,” to become a linchpin, a person who brings humanity, connection, and art to her/his organization. Seth defines linchpins as “the essential building blocks of tomorrow’s high-value organizations. They don’t bring capital or expensive machinery, nor do they blindly follow instructions and merely contribute labor. Linchpins are indispensable, the driving force of our future.”

The complete interview with Godin will appear in tomorrow's (Wednesday, April 7th) edition of Insurance Unplugged.