Posted on 13 Aug 2013 by Neilson
Aon plc today announced the expansion of the firm’s partnership with the National Football League (NFL) which will allow Aon to continue to bring cross-cultural experiences to its clients in the London market. Headquartered in London, Aon has worked with the NFL to bring the game to fans across the UK since 2012.
“The NFL understands that the issues Aon helps clients with every day and that are core to our business – talent, health, risk, retirement, data and analytics and capital – also drive successful performance and results in sports,” said Patrick Pierce, Aon’s global director of sponsorships. “One of the shared qualities of sport and business is that the outcome is unknown. Managing this risk successfully allows a great team to deliver great results, whether on the field of play or at work. We are thrilled to further our partnership with the NFL and again demonstrate the capabilities that empower results for Aon’s clients in the UK and around the world.”
“Last year, we witnessed Aon’s enormous passion for this partnership and their ability to help the NFL bring tremendous cross-cultural experiences to a new market,” said Marc Reeves, the NFL’s International Commercial Director. “Aon is a committed and engaged partner, and we are pleased to be aligned with a global firm that shares our interest in introducing the UK and Aon’s clients, markets and colleagues to American football and the NFL. We look forward to working with Aon as we continue to spread our sport’s presence in the UK and around the globe.”
Aon, which will serve as an official sponsor of the two sold-out NFL games scheduled this autumn at Wembley Stadium in London, already has a strong connection with sports in the UK. Since 2010, the firm has been the principal partner and global shirt sponsor of Manchester United, one of the world’s most successful sports teams and one of sports’ most recognized brands. In 2013, Aon announced a new eight-year partnership agreement with Manchester United, including sponsorship of the team’s training complex, training kit, international tours and leadership of the Manchester United Business Network and the Manchester United Foundation.
The NFL will play two regular-season games in London for the first time this year as part of the International Series, when the Minnesota Vikings host the Pittsburgh Steelers on Sunday, September 29, and the Jacksonville Jaguars host the San Francisco 49ers on Sunday, October 28.