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Willis Argentina Appoints New CEO

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Posted on 18 Sep 11

Willis Group Holdings plc, global insurance broker, today announced the appointment of Seth Peller as CEO of Willis Argentina SA, effective immediately. He is based in Willis’ Buenos Aires office.

In his new role, Mr. Peller will lead Willis Argentina, one of the top brokers in the country with 120 employees. He joined Willis in 1992 and was most recently the Group’s Regional Placement Officer for Latin America operating out of São Paulo, Brazil, a position he held since 2008.

Before that Mr. Peller was an Executive Director in Willis’ North American Casualty business in London where he worked for 12 years on insurance program design and placement of Excess Casualty risks for a large cross-section of U.S. industry. He started his career in Willis’ North American Casualty Claims department before broking professional risks.

Willis International Chairman Sarah Turvill said, “Seth’s appointment comes at a time of considerable growth in our Argentinean business in areas like Employee Benefits, Agriculture and Affinity. We are confident that his knowledge of the Group’s global expertise in these and all other major commercial sectors will be crucial in driving our service offering for Argentinean companies who want world-class risk management for local projects.”

Willis established a presence in Argentina in 1999 through a joint venture with Herzfeld & Levy, a leading national insurance broker, to become Herzfeld Willis, and also set up a reinsurance brokerage, Willis S.A, with two private investors. In September 2009, Willis acquired 100 percent of the share capital of Herzfeld

Willis and Willis S.A to form Willis Argentina S.A.

Willis Group Holdings plc is a leading global insurance broker. Through its subsidiaries, Willis develops and delivers professional insurance, reinsurance, risk management, financial and human resource consulting and actuarial services to corporations, public entities and institutions around the world. Willis has more than 400 offices in nearly 120 countries, with a global team of approximately 17,000 employees serving clients in virtually every part of the world. Additional information on Willis may be found at


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