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Some Stats to Consider: Reaching Your Audience Where They Live and Play

By Annie George

Posted on 05 Sep 11

By now we all know that if you’re not communicating with your customers on social platforms, such as Facebook, Twitter, Google+1, Twitter, You Tube, in addition to using mobile channels and email, you’re not reaching your audience where it lives and plays. If you need more convincing, check out these facts*:

  • One in 13 people on earth is a Facebook user

  • Facebook is viewed 700 million minutes every day

  • 72 million links are shared, 144 million friendship requests are accepted on Facebook just in one day

  • 216 million messages are sent and 30 billion content pieces are shared on Facebook also just in one day

  • Facebook, YouTube, and Twitter are all consistently in the top 10 sites when you look at web information sites such as

Mobile is also changing the way we communicate:

  • There are 4 billion mobile devices in use worldwide

  • Of the 4 billion mobile phones in use, 1.08 billion are smart phones, and 3.05 billion are SMS-enabled

  • Nine out of 10 Americans who own mobile phones are using them to stay connected to friends, colleagues – and brands – any time and from anywhere

  • By 2014, mobile Internet is expected to take over desktop Internet usage

  • One-half of all local searches today are performed on mobile devices

  • On average, Americans spend 2.7 hours a day socializing on their mobile device

This data underscores both the staying power of email (with a link to social) and the rise in social networks, mobile, and mobile search. What does this tell us? That, we as agencies, brokerages, MGAs, Program Administrators, wholesalers, and insurance vendors, have to be where the businesses and individuals are…we have to rethink and redo our marketing and communication (if we haven’t already done so) to provide a surround-sound integrated plan that puts us where the consumer is.

*Stats provided by Lyris and SmartInsights.