Loading LiveCycle Banners.
  1. News Articles
News Article Details

Reputational Management Another Benefit of Social Media

By Annie George

Back | A- | A+
 Email This     Print     Subscribe

Posted on 16 Nov 10

About three weeks ago I listened to a webinar, “Social Won’t Kill a Crisis, But Lack of Social During a Crisis Will Kill You, presented by Powered. It’s a 60-minute presentation and worth your while to listen to as it’s now available on-demand.

You’ll see how not listening, engaging and being a part of the conversation on the various social networking platforms can hurt your company when something goes wrong or negative comments are made. You’ll also see how companies who have their “ear” on social, proactively and transparently addressing issues that arise fare well among consumers.

Listen as Valeria Maltoni, Director of Strategy at Powered, explores the foundations for planning ahead and preparing for a PR crisis. You’ll learn:

•   Why companies need to be involved and communicate early on.
•   The steps needed to build a communication framework for your organization and weather a crisis in real time.
•   How to keep your cool during a crisis.

Powered is a dedicated social media agency that helps brands become more relevant in an increasingly digital, connected and social world.


Post a Comment
If you are a Storefront / Tradingfloor user, click here to login.
Note: As a guest user, please fill out the form below to post a comment.
Post your comments here.
Name :
Email Address :
Captcha :
Comments :
Character left : 2000

exception Procedure or function 'sp_UpdateSTFlashesHits' expects parameter '@pURL', which was not supplied.