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People, Expertise and Market Access Make Crump a Leader

Featuring Jana Rucker, Vice President of Marketing Communications

Posted on 17 Apr 09

This week we are featuring storefront, Crump Insurance Services – part of Crump Group, Inc., the nation’s largest insurance wholesaler. We spoke to Jana Rucker, vice president of Marketing Communications, about Crump’s products and services and what’s behind its success.

Founded nearly 90 years ago, today the Crump Group has 3,000 employees in 18 broker locations, including Bermuda, and generates over $400 million in revenue, boasting leadership in each of the markets it serves. The company is made up of three operating divisions: Commercial Insurance Services, Ascensus Retirement Services, and Life Insurance Services. As a leading insurance wholesaler, Crump connects retail agents to property, casualty and professional lines programs. Its wholesale brokerage, MGA/binding authorities and specialty programs operations offer unique expertise and unsurpassed market access.

“We have a presence in every time zone, and we’re the only wholesaler to have a wholly owned Bermuda operation, which allows us to effectively service retail agents and their clients in ways other wholesalers can’t match,” says Jana. “Additionally, our ‘One Crump’ philosophy provides agents with access to a single broker for all our products and services, making us easier to do business with as we help them to meet the challenges of a dynamic marketplace.”

One Crump represents an ease of doing business that sets the company apart from its competitors. “Our agents can call their Crump broker to get connected to any of our capabilities and resources. If a specific expertise is needed, the broker can connect the agent to that location or individual,” says Jana. “We streamline the legwork involved in getting the right information into the hands of our partners. We work as a team, across locations, divisions, and areas of expertise.”

“We have a collective of expertise that allow us to place virtually anything. It’s our people that make us who we are,” she emphasizes.

What also sets Crump apart is its direct access to a global marketplace through its extensive network of domestic and international markets and its captive services division. “We can help retailers set up a captive for a client if it’s an appropriate solution,” says Jana. “Clients with as little as $200,000 in premiums are candidates for a captive and we have the expertise and resources to help them get started.”

Crump divisions have been using to market its programs for several years. “ provides the best contacts for our target audience -- medium-to-large-sized agencies, and has consistently delivered excellent results for us,” says Jana. “Our storefront and email campaigns provide immediate awareness about what we offer. The search engine is important to our growth strategy and helps us to connect to agents. Even if we can’t help an agent that has come to us through a search, we try and help by directing them to possible resources on PB. Our goal is to help agents in any way we can so that they turn to us whenever they have a need.”

Jana also feels that part of ProgramBusiness’ success is that it is careful not to saturate the market. “It is an important part of our media mix.” Crump’s marketing strategy also includes national print advertising, one-to-one marketing, and industry events.

An innovator in bringing new products and services to the marketplace, Crump has the breadth and depth of market access, relationships and expertise to deliver solutions for virtually any risk. From the unique to the standard, from brokerage to MGA, from consulting to underwriting, for the simplest to the most complex – from coast to coast, Crump brokers and underwriters work seamlessly with retailers and their clients to tailor a risk management strategy to the individual account. To find out more about Crump, visit the company’s storefront or go to: