Posted on 03 Nov 10
I’m very excited about the upcoming Peak Performance Insurance Ski Conference in Snowmass, Colorado, January 19-22, so I thought I’d take this opportunity to tell you a little bit about it. In speaking with a lot of you over the years for articles in this newsletter, I truly believe you’ll find Peak an invaluable, must-attend conference for your program business operations.
Peak is an opportunity to get real face time with industry colleagues. It’s not a big conference, but an intimate setting that gives you the chance to talk about your new, enhanced, and expanded markets, and establish new relationships and alliances with industry colleagues.
It’s also an opportunity to get insight and tangible, put-in-place strategies to
promote and generate new business in a fiercely competitive market. You’ll hear from Chad Meisinger, one of our keynote speakers, and an instrumental player and principal in a firm sold to Google for $1.14 billion. During a two-part session, Chad will show you how an effective integrated Internet Marketing strategy increases your growth and drives agency traffic to your programs. I tell you from first-hand experience Chad knows his stuff. I sat in on several discussions with him as he showed us here at ProgramBusiness.com where we needed to go with our services and Internet strategies.
John Wepler, president of MarshBerry, is also a keynote speaker at Peak. Brought back by popular demand, his session, “Hold, Double Down of Fold,” will provide you with Best Practices concepts and actionable tools necessary to execute strategies that will achieve shareholder goals and objectives. At the last Peak conference, John was inundated with questions by our attendees on and off the slopes!
And, yes, there is great skiing in Snowmass…and the Viceroy Hotel looks great! I hope to see you at the Conference. You can register at: https://www.skiprogrambusiness.com/register.aspx.