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LinkedIn Used As A Platform to Promote Agency’s Charity Work, Raise Money

By Annie George


Posted on 22 Jun 11

Rachel Pradhan, Director of Marketing of Neilson Marketing Services and ProgramBusiness.com, held a webinar about two weeks ago on social media in the insurance industry and provided real-life examples of how agencies, MGAs, wholesalers and carriers are using platforms like Facebook, LinkedIn, and Twitter to better their bottom line. If you missed Rachel’s webinar, you can get a free recording by clicking here.

Recently, I received a message via LinkedIn from one agency and experienced first-hand how they’re using both LinkedIn and Facebook to promote their charity work and raise additional money while at the same time helping to position themselves as a leader in their community.

The agency -- Kapnick Insurance Group -- sent out a message requesting that I “like” their Facebook page. For every “like” they receive they’ll donate $1.00 and split the proceeds to a healing center for grieving children in Ann Arbor, Michigan and to The Boys & Girls Club of Lenawee County. Of course, I “liked” their fan page on Facebook.

I then checked out the agency’s Facebook page, which features their summer charity contest, and saw that they also have a video announcing their new page and asking for people to “like” the page during the month of June. They’re also asking for people to share the link on their own Facebook pages to spread the word about the charity. At the same, of course, they’re highlighting the agency’s work in a positive way.

What are you doing in the social media space? We’d love to hear how you’re using social media in your integrated marketing and communications efforts. Let us know by emailing me at editor@programbusiness.com. Also, remember to check out Rachel’s webinar for ideas of how you can use social media for your own organization.


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