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Aartrijk Names Rick Morgan Vice President of New Media


Posted on 07 Jul 10

Insurance and technology veteran Rick Morgan has been named vice president of new media at Aartrijk, the industry’s leading branding firm, announced Maureen Wall Bentley, executive vice president of brand strategy.

Morgan has 30 years experience working with entrepreneurial business owners to improve their firms’ profitability and success. At Aartrijk, Morgan is helping clients implement successful Web and social networking strategies for their marketing, sales, public relations and communications initiatives. He also is playing a key role in developing Aartrijk Brand Camp, an innovative industry conference.

“Rick is a respected thought leader who offers a unique perspective to our clients,” Bentley said. “His extensive experience as an agent, consultant, industry journalist and technology executive brings a truly holistic view to any branding challenge. And his passion for learning about and leveraging new technologies is simply contagious.”

Morgan owned an agency in Boulder, Colo., and was cofounder, publisher and editor of The Automated Agency Report. A leading authority on insurance industry technology, Morgan originated the concept of transactional filing and co-developed Silver Plume. He was senior vice president of ConfirmNet and senior vice president of marketing for Applied Systems.

Morgan also recently served as interim CEO for Applied Systems Client Network (ASCnet), a leading user group of technology. He chairs IIABA’s Agents Council for Technology (ACT) Social Web Workgroup and is a director-at-large for the Independent Insurance Agents & Brokers of New York. He was named to Insurance Newscast’s 2009 list of the “100 Most Powerful People in the Insurance Industry – North America.” Morgan on Twitter , Facebook , Linkedin and his Blog ) is a sought-after featured speaker and meeting facilitator.

About Aartrijk: Aartrijk is a branding and marketing-communications firm dedicated to serving trusted clients worldwide in the arenas of insurance, financial services and association management: www.Aartrijk.com.


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