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Willis Launches Insurance Program to Provide Unique Solutions to Equipment Rental Industry

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Posted on 22 May 2012 by Neilson

Willis Programs of New Hampshire, Inc. a unit of Willis Group Holdings, the global insurance broker, introduced today a customized insurance solution for rental yards and the equipment rental industry.

Rent-itGuard will meet the insurance and risk management needs of businesses engaged in the rental of equipment including light and heavy construction equipment, "high reach" devices such as aerial lift platforms, equipment rental for homeowners, and party supply and special event rentals.

The Rent-itGuard program provides comprehensive property/casualty, general liability, auto and specialty insurance coverage including inland marine, crime and umbrella with market leading terms and conditions to the rental industry. In addition to traditional theft coverage, Rent-itGuard offers extensions of theft coverage to include theft by fraud, deceit or conversion. This industry leading coverage is combined with a proactive approach to loss control and highly responsive customer service.

Willis Programs serves independent commercial insurance brokers with over 30 unique insurance programs tailored for a variety of industries. Rent-itGuard is provided by an AM Best, A (Excellent) XV rated carrier.

Commenting on the program, Gerald Cecil, Practice Leader for Rent-itGuard said, "Rent-itGuard is the result of focused research and development and offers a competitive alternative to rental industry insurance programs currently in place. The businesses in this sector vary widely creating unique insurance coverage and customer service needs. We are thrilled to provide a new approach to serving the needs of the rental business marketplace."

"This offering underscores Willis' commitment to innovation and we stand ready to deliver the best solutions possible to clients," said David Hampson, President of Willis Programs. "We are excited to introduce Rent-itGuard to our portfolio of market leading program solutions."

For additional information please visit or contact Gerald Cecil at 603-334-3084 or at


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