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Neilson Marketing Gives Allied Insurance Brokers The Google Advantage

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Posted on 05 Apr 2011

Insurance marketing firm and industry pioneer Neilson Marketing Services has been contracted by Maryland-based Allied Insurance Brokers to implement a brand-new web strategy that incorporates the power of Google-site design, SEO, social media, and content marketing, designed to draw agency traffic to the program administrator’s site and individual niche programs for new business, and to serve as valuable resource in the markets Allied writes.

“Today no matter what industry you’re in, whatever you need or want to know, everyone simply says,  ‘Just Google it’. I want Allied to be right there at the moment when an agent is looking for a program that we write,” said CEO Jeffrey Marsh. “Our objective with Neilson Marketing is to have them give us a fresh new look, an update of our offerings, and establish a new way to reach out to agents via keywords, Facebook, Twitter, video  -- everything needed to address today’s new ‘shopping’ habits.”

Neilson Marketing’s insurance Internet Marketing program capitalizes both on its Google and SEO expertise as well as its program business experience with, on online portal it provides for specialty market searches in which more than $1.5 billion in submissions has been posted. “We partnered some time ago with a former Google executive who knows what needs to be done to leverage the power of search engines when it comes to building an Internet Marketing strategy,” said Larry Neilson, CEO of  Neilson Marketing Services. “And for more than 11 years with, we’ve been helping program administrators like Allied Insurance Brokerages to expand agency distribution and obtain new business. We know first-hand what agents are looking for in MGAs, wholesalers, PAs, and insurers. Because of this and our partnership with the best Internet minds we’ve developed a powerful marketing program that helps our customers dominate the digital landscape.”

About Neilson Marketing Services

Neilson Marketing Services has been delivering growth-building, profit-making results to many of the industry's top independent agencies, brokerages, and carriers over the last 22 years. Founders Larry and Jeff Neilson, pioneers in insurance telemarketing, continue to develop break-through, game-changing services that reflect consumer shifts, what's happening in the insurance environment, and marketing innovations.

About Allied Insurance Brokers

Headquartered in the Baltimore Metropolitan area, Allied Insurance Brokers, Inc. was established as a program administrator in 1996, focusing on creating and offering programs for niche and underserved commercial classes of business. Allied is currently the Program Administrator for: Churches, Automobile Dealer Floor Plans, Real Estate Risks, and Workers Compensation. The newly designed website is:

To find out more about Neilson Marketing’s Internet Marketing services, please visit Neilson Marketing Services’ website at: and contact: Larry Neilson at 800.736.9741, ext. 3002, or email:


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