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Farmers Partners with Zynga to Offer Virtual Protection to Farmville Players

Posted on 15 Oct 2010

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The Farmers Insurance Group of Companies is partnering with Zynga, maker of FarmVille, to make a likeness of its blimp appear on people’s farms.

The partnership with one of the most popular game on Facebook gives Farmers access to more than 60 million monthly players.

The Farmers in-game integration, will use the likeness of its Farmers Insurance Airship, a 246-foot long Zeppelin.  When players place the Farmers Airship on their farm, they receive free “wither protection” for the crops on their virtual farm. In a nod to the security that Farmers Insurance offer its customers, this protection means players crops won’t wither for the 10 days of the promotion.

“This is the first time an insurance company will be featured within internet social gaming,” said Kevin Kelso, chief marketing officer of Farmers Insurance Group, in  a statement.  ”It’s an innovative and exciting way to showcase our online and interactive presence.”

The campaign will begin Oct. 18 and for the first 10 days the Farmers Airship will be available for free.

Marc Zeitlin, vice president of eBusiness for the insurer, said the company “is thrilled to offer virtual protection which mirrors the protection we provide to millions of people everyday with our home, automobile, business and life insurance products.