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Corporate HR and Finance Executives See More Collaboration in Their Future: Towers Watson Survey


Posted on 18 Jul 2013 by Neilson

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Towers Watson SurveyHuman resource (HR) executives and their finance counterparts believe a stronger partnership is in their future, especially when it comes to helping their organizations boost performance and improve their return on investment in people. The two functions agree on many people- and performance-related issues, but diverge in terms of how broadly and rapidly increased collaboration will occur, according to a survey by global professional services company Towers Watson and Forbes Insights.

The survey, Driving Performance through HR and Finance Collaboration, found that the functions already partner to a greater extent than many might expect, although they differ over the extent of both current and future collaboration. The top areas of joint activity today are setting annual budgets for reward programs (cited by 46% of finance and 62% of HR), determining changes to reward programs (43% finance and 42% HR) and setting reward strategy (39% finance and 41% HR). However, there is far less collaboration in areas likely to become more important in the future, including setting an overall workforce strategy (35% finance and 23% HR) and talent management (32% finance and 20% HR). And while both functions agree there will be more collaboration in the next three years, HR respondents were far more likely to think so (70%) than finance respondents (49%).

"As the economy improves, companies are putting more emphasis on ways to enhance financial performance," said Emmett Seaborn, a senior consultant at Towers Watson. "While the HR and finance functions have traditionally worked independently, both groups recognize that it's their employees who ultimately add value and help drive performance, and that for these workforce programs to succeed, they will need to collaborate more in the future."

Return on investment (ROI) on reward programs is an area ripe for improvement since neither group believes current ROI is where it should be. According to the survey, just 56% of finance respondents and 61% of HR respondents agree their company's current ROI on rewards is acceptable. Overall, only 12% of all survey respondents indicated they didn't currently measure reward ROI, while just under two-thirds (64%) use financial metrics and just over half (53%) use workforce metrics. Fewer than half (47%) measure ROI in operational areas like productivity or innovation, despite the importance of these factors in strategic growth. And only slightly more than a quarter (27%) use customer metrics, a gap that companies will want to close, given the direct impact employee actions and behavior have on customer loyalty and buying patterns.

Both respondent groups identified the same top reward priorities for the next three years, all of which are aimed at improving their ROI on reward programs. These priorities are increasing the linkage of rewards to company performance, differentiating rewards across talent segments to better reflect people's roles and contributions, and increasing the linkage of rewards to individual performance. HR and finance executives were also closely aligned on top people risks, with both groups focusing on insufficient leadership development (44% finance and 60% HR), inadequate retention of people and skills required for growth (40% finance and 49% HR), and inadequate investment in talent for critical roles (34% finance and 50% HR).

"HR/finance collaboration can and should go beyond rewards to encompass the full strategic workforce agenda," said Seaborn. "Ultimately, sustaining and improving performance must be a shared responsibility between the two functions since it depends so heavily on the relationship between what an organization can afford to invest in its people and the financial goals it has to deliver," Seaborn concluded.


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