Posted on 29 Jul 2011
CNA Financial Corporation announced the launch of its new advertising campaign "In An Instant." The campaign puts greater emphasis on the voice of the customer while communicating CNA's industry expertise, financial strength and dedication to customer service.
Through an integrated marketing program - consisting of both print and digital advertisements which launch in the August issues of various magazines currently hitting newsstands - the new campaign highlights the global insurer's support of its relationships with agents, brokers, and the customers they serve. Primary research among agents, brokers and insureds across North America helped guide development of the new advertising direction.
"At its core, insurance is a business built on trust, expertise and relationships," said Tom Motamed, chairman and chief executive officer, CNA. "Our new campaign shows how we work with our independent agents and brokers, and insureds. We want them to experience a company that values relationships, delivers superior service from industry experts, and is dedicated to their success. That is the foundation of CNA's business."
"In An Instant" combines personal stories and specific anecdotes that articulate the various ways CNA's services have helped independent agents, brokers, policyholders and their businesses thrive. In addition, the CNA tagline, We can show you more(R), takes a prominent place within each ad and conveys CNA's ongoing commitment to a superior customer experience.
"Advertising alone doesn't create reputations, actions do," said Sarah Pang, senior vice president of Corporate Communications, CNA. "As we demonstrate the behaviors we want to be known for, we will positively differentiate ourselves in the marketplace."