ProgramBusiness
 
  


programbusiness | Our Team


EXECUTIVES


Larry Neilson, CEO

Larry With 30 years in the Property/Casualty insurance industry under his belt, Larry Neilson has helped insurance agents, carriers, MGAs/MGUs, wholesalers, and program administrators capitalize on the latest in sales and marketing, data development, Internet marketing, SEO, email marketing, and social media marketing.

As CEO and co-founder of Neilson Marketing Services and ProgramBusiness.com, Larry and his team have set the standard in P/C outbound telemarketing; data analytics for niche marketing; and on-line insurance coverage searches, program accessibility, and specialty insurance placement.

Over the years, Larry expanded Neilson Marketing’s programs to provide digital strategies for both retail and wholesale entities in the industry. Our Insurance Internet Marketing – Agency Tsunami division – provides firms with SEO, monetized websites, SMM that promotes and markets companies and their programs across all social media platforms, email and drip marketing campaigns, and much more.

Larry is a frequent speaker on marketing at many association and insurance company seminars, conferences, and conventions. And, he provides valuable insurance marketing information through his blog at http://www.larryneilson.com/.

Larry received his SEO and Internet Marketing Certification from the University of San Francisco in 2011.


Jeff Neilson, President

Jeff Co-founder of Neilson Marketing Services and ProgramBusiness.com, Jeff has more than 25 years of experience in the insurance industry putting his expertise to work for P/C agencies, MGAs/MGUs, wholesalers, S&L brokers, and program administrators nationwide. With Neilson Marketing, he has implemented the gold standard in insurance telemarketing for more than 5,000+ agencies, brokerages, and companies across North America with customized, targeted lists, qualified leads, appointment-setting, relationship marketing programs, response tracking and analysis, and sales center consulting.

Jeff’s responsibilities as president of ProgramBusiness.com include overseeing the optimization of the online portal to enhance the already widely successful virtual wholesaler/MGA/S&L broker Storefronts for maximum lead generation and conversion.


Paul Neilson, Vice President – Sales

paul Paul Neilson joined Neilson Marketing Services in 2008 and is responsible for our sales department and its personnel and day-to-day operations. He oversees employee recruitment and training, coordinates sales operations with all other divisions at Neilson Marketing, and works with the Executive staff to develop and execute the company’s marketing strategies.

Paul has had an extensive career in the insurance industry, having worked in sales for a number of companies. Prior to joining Neilson Marketing, he worked at AMS Services Vertafore as the New Business Development Carrier Accounts Manager. He has also worked as National Director of Sales & Marketing for Quadrant Information, a developer of actuarial and point of sale Internet insurance software applications primarily marketed to insurance carriers. And he worked for both Survival Insurance and Arrowhead General Insurance Agency.

Paul holds multi-state licenses both in Property/Casualty and Life and Disability, and has participated in numerous continuing education classes. He is currently seeking certification in SEO and Social Media Marketing.


Annie George, Vice President – Marketing

Annie Annie’s career in insurance spans nearly 30 years, having started out on the retail side, working for a New York-based insurance agency. She then worked for eight years as Vice President of Marketing for an insurance marketing firm based in Los Angeles, and founded her own advertising and marketing company in 1990 where she catered to a variety of industries, including working with Neilson Marketing on several of their key agency services. During this time, she also expanded her marketing expertise into the digital world, including helping to develop and promote some of the largest sports websites at that time.

In 2005, she extended her role with Neilson Marketing, developing and creating marketing materials for the firm’s various services, including telemarketing, ProgramBusiness.com, Peak Performance, Agency Directory and, most recently, Agency Tsunami. Today, Annie serves as Vice President of Marketing for Neilson Marketing and heads the Agency Tsunami division. She also writes the Daily NewsFlash and Insurance Unplugged newsletter.

Annie has a Bachelor of Arts degree in English and Journalism, and has several certifications in Internet Marketing, SEO, and Social Media. She speaks fluent Spanish and Greek.


Lou DeAnda, Vice President & Sales Executive

lou Lou has been with Neilson Marketing almost from the beginning, having joined the firm in December of 1989. He moved into the Sales Department, and became Sales Manager in 1997. As Vice President, today Lou is responsible for identifying new clients and providing marketing strategies and solutions that fit the needs of our agencies’ goals. In addition, he provides customer service support to maintain the highest level of satisfaction and offer viable solutions during the course of a campaign for increased ROI.

Lou has a Bachelor of Art degree in Communications from California State University Fullerton (CSUF), and attended Chapman University for Coach Skills for Business Leaders. He speaks fluent Spanish, and is active in his community as an umpire in the Little League, an AYSO Referee, and NJB Coach.


Howard Lee, Search Engine Optimization Strategist

Howard Howard specializes in search strategy and support at Neilson Marketing Services. He is currently responsible for Neilson’s internal SEO strategy as well as for client reviews, SEO, keyword planning, drip marketing, website maintenance, and customer support for our Internet Marketing division, which caters to Insurance Agency and MGA clients.

Before making the leap into Internet Marketing, Howard traveled the country as a political organizer where he had his first taste of big data and program management. He began his journey into search engine marketing at Wireless Emporium, an INC. 5000 online retailer based in Orange, CA, where he managed SEO, Social Media and content for multiple high-volume e-Commerce websites before venturing out on his own and developing a portfolio of new media start-ups.