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Soft Market Selling

Posted on 02 Apr 08

A special 20% discount offer for ProgramBusinessNews readers on a new audio program from Emily Huling, CIC, CMC:

Soft Market Selling: Exceeding Client Expectations

How well do you know your clients? Todays buyers have new and higher expectations. Insurance professionals will discover whats important to todays buyers, why, and how to exceed expectations to write, retain, and gain referral business. This information-packed one-hour audio seminar from Emily Huling, CIC, CMC includes:

  • A personal exercise to assess your knowledge of your clients
  • How to handle todays smart and knowledgeable client
  • Money – how to shift from lowest price to lowering their costs
  • Creating buyer trust by demonstrating specific attitudes and behaviors
  • Complaints and claim handling – exceed client expectations
Cost (before discount): $59 (includes shipping and handling) Your cost after discount: $47 (use coupon code news11 at the shopping cart checkout)

To order your copy, go to