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Posted on 26 Dec 06
InsuranceBroadcasting.com announced that they are launching an audio version of INSURANCE NEWSCAST. The audio will be available to either listen to online or it may be downloaded and listened to on an I-pod or other MP3 player. As is the case with the newsletter, there will be no charges or fees of any kind associated with accessing the content.
“The growth of our newsletter this year has been phenomenal” said Walter B. Podgurski, CEO of InsuranceBroadcasting.com. “When we announce our 2006 subscriber numbers later this month, we are going to be close to half-a-million industry subscribers. This scale allows us to add valuable features to our service in a cost-effective manner. This service is also consistent with what all the media research reports are saying, which is to make content available on demand in whatever format that a person wants.”
“Insurance news and information is our product, but the way it is delivered is our service” Mr. Podgurski added. “Much has been written about the ‘experience delivered to a customer or client when they interact with your company. We go to great lengths to make sure we are delivering an ‘experience and not just a newsletter. The Daily Quote, the Pictures Of The Day, the standard features and content partners, the newsletter formatting, the delivery timing, and many other components have all been structured to maximize the value and experience to the reader. We try to think of everything we can to inspire people to read our newsletter rather than someone elses, or at least be the first one they open up in the morning.”
“We are proud of our growth and we are just as proud that we are able to produce and deliver what we feel is the best insurance industry newsletter to such a large audience with absolutely no fees or charges. Our conviction is that quality has not been sacrificed in any way, and in fact is just the opposite; that INSURANCE NEWSCAST stands out as the premier insurance news newsletter in the industry.”
“Technology changes business models and is going to continue to improve what can be accomplished and communicated. We go into 2007 appreciative of each and every subscriber we have and anticipating additional changes and improvements to serve them better.”
The link to listen to or download the INSURANCE NEWSCAST will be at the top of each newsletter, and also on the home page of InsuranceBroadcasting.com – www.insurancebroadcasting.com
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