Posted on 04 Sep 03
New Site Offers Safety Manuals for Each Program and Downloadable Supplemental Applications
Storefront Owner Venture Programs, Inc., http://www.programbusiness.com/tracking/sftracker.asp?SFid=138 which designs and deploys specialty industry-focused insurance programs, today launched a redesigned version of its Web site as part of a new corporate identity and branding campaign. Venture provides specialty insurance packages for select vertical industries, including golf and country clubs, life science businesses, technology companies, community banks and hospitality firms, exclusively through insurance agents and brokers.
The campaign, which includes an updated corporate identity platform and logo as well as the new Web site, www.ventureprograms.com, will support the company’s expanded menu of services that leverage Venture’s nearly 10 years of experience in the specialty insurance industry. It communicates a broadened list of industry programs to insurance buyers and insurers as well as to its primary agent and broker focus.
Previously, Venture had offered multiple program-specific Web sites representing each of its business areas, and designed the main Venture site for use solely by agents and brokers. The new site brings the separate Internet addresses together under one Venture brand, while offering agents and brokers a tool that communicates directly to insurance buyers. As reflected on the Web site, Venture does business as "Venture Insurance Programs" to help define the company to the insurance buyer.
"Our goal was to create a more usable site that supported our agent, broker and insurance carrier partners while improving communications to the insurance buyer," says Richard Look, director of communications, Venture Programs. "When a prospect or customer visits us online, they will gain more confidence both in us and in their insurance agent or broker that their best interests are being served. Insurance buyers will be able to see that the relationships we set up are focused on Venture becoming the ‘Best in Class’ insurance provider for each sector we serve."
The new site will also offer program-specific Safety Manuals, designed to help customers evaluate, measure and improve their own risk potential. The Web site is launching with a password-protected Preferred Club Safety Manual with other program manuals anticipated over the next several months.
As part of Venture’s active risk management service, which supplements its carriers’ mandated loss control services, the online Safety Manuals are helpful, comprehensive documents with everything from worksite analysis and hazard prevention and control to emergency action plans and OSHA record keeping. They feature checklists for internal safety evaluations and guidelines of what to do in the event of an accident. Customers can easily download them from the site using a username and password.
In addition, the new site offers downloadable supplemental applications, the latest news and articles about Venture, product and company fact sheets and comprehensive data on new product offerings.
"The new site provides a lot more information for an agent to evaluate us, as well as for the insurance buyer to perform their due diligence and get a real feel for the quality services they can expect from Venture Programs," Look says.
Venture has also changed its product logos and branding, departing from a strategy that featured different names for each of its business sectors. Now, they will be known simply as "Venture Banking," "Venture Hospitality," "Venture Technology," "Venture Life Sciences" and "Venture Intellectual Properties." Venture will retain the name of its industry-leading "Preferr