Posted on 26 Jan 05
The Insurance Marketing Communications Association (IMCA) announced today that the keynote speakers at its 2005 annual meeting will be J. Walker Smith, a leading consumer trend analyst, and Robin Koval, a marketing strategist whose successful campaigns have included the AFLAC duck.
The event, which this year will be in San Antonio, Tex., brings together top marketing communication professionals in the insurance industry.
Smith is currently president of Yankelovich Partners, Inc., a marketing services consultancy and has been described by Fortune magazine as "one of America's leading analysts on consumer trends." He is co-author of Rocking the Ages: The Yankelovich Report on Generational Marketing (1997), Life Is Not Work, Work Is Not Life: Simple Reminders for Finding Balance in a 24/7 World (2001), and author of the new Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity.
He writes weekly columns for Marketing Management and DIRECT magazines and does a weekly “City Views” segment for “Smart City,” a weekly radio show on city life broadcast out of WKNO-FM in Memphis, Tenn. Smith also is a director of Ptek Holdings, a member of the Board of Advisors for the School of Journalism and Mass Communications at the University of North Carolina at Chapel Hill and on the board of directors for the American Marketing Association Foundation.
Koval, an expert on new products, is the chief marketing officer and general manager of the Kaplan Thaler Group, where she works with companies such as Procter & Gamble, Continental Airlines, Pfizer, Coldwell Banker and Panasonic, and helped revive brands such as Procter & Gambles Clairol Herbal Essences.
With Linda Kaplan Thaler, she is co-author of the best-selling BANG! Getting Your Message Heard in a Noisy World.
Other speakers at the meeting will be:
Kurt Wildermuth, marketing and communications educator and, currently, director of marketing for Exit Properties and a staff instructor for the Best School of Real Estate.
Owen Ryan, managing partner of Deloitte & Touches Global Insurance Practice, vice chairman of the Global Finance Services Industry and managing partner of Deloittes Capital Markets practice.
Gerald F. Ladner, regional vice president of Zurichs South Central Region, as well as a member of the Committee for the Glen L. Taylor Endowed Chair in Insurance at the University of North Texas and a board member on the Texas Medical Liability Joint Underwriting Association.
For more information on these speakers or the 2005 IMCA meeting, visit http://www.imcanet.com.