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11 Jan 12
Chartis is expanding its relationship with Reader’s Digest to market and sell accident, health, property and casualty insurance worldwide, the company announced last week.
The unit of New York’s American International Group Inc. has used the extensive reach of Reader’s Digest Association Inc. in previous ventures to expand its market.
The two companies have worked cooperatively for the past 10 years to market Chartis’ insurance plans in Europe, Asia and Latin America.
Under the new deal, Reader’s Digest will provide marketing content to Chartis insurance plan members. The products will be marketed through Reader’s Digest online and other channels.
“The extension of our longstanding international relationship with Reader’s Digest enables us not only to penetrate new insurance markets, but also combines the best our two companies have to offer,” said Jeff Hayman, CEO of global consumer insurance at Chartis.
Reader’s Digest Association Inc. is a global media and direct marketing company that reaches more than 145 million consumers in 79 countries. It publishes 86 magazines, including 50 editions of Reader’s Digest, the world’s largest-circulation magazine. It operates 82 branded websites and sells nearly 40 million books, music and video products each year.
Chartis Inc. has more than 70 million clients around the world.
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